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Data, Data and Yet More Data
William Poole*
President, Federal Reserve Bank of St. Louis

The Association for University Business and Economic Research (AUBER) Annual Meeting
University of Memphis
Memphis, Tenn.
Oct. 16, 2006

*I appreciate comments provided by my colleagues at the Federal Reserve Bank of St. Louis. Robert H. Rasche, senior vice president and director of research, provided special assistance. However, I take full responsibility for errors. The views expressed are mine and do not necessarily reflect official positions of the Federal Reserve System.


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Data, Data and Yet More Data

I am very pleased to be here today at the annual meeting of the Association for University Business and Economic Research. I’ve long had an interest in data, and I think that this topic is a good one for this conference. The topic is also one I’ve not addressed in a speech.

A personal recollection might be a good place to begin. In the early 1960s, in my Ph.D. studies at the University of Chicago, I was fortunate to be a member of Milton Friedman’s Money Workshop. Friedman stoked my interest in flexible exchange rates, in an era when mainstream thinking was focused on the advantages of fixed exchange rates and central banks everywhere were committed to maintaining the gold standard. Well, I should say central banks almost everywhere, given that Canada had a floating rate system from 1950 to 1962. Friedman got me interested in doing my Ph.D. dissertation on the Canadian experience with a floating exchange rate, and later I did a paper on nine other floating rate regimes in the 1920s. For this paper I collected daily data on exchange rates from musty paper records at the Board of Governors in Washington.

What was striking about the debates over floating rates in the 1950s is that economists were so willing to speculate about how currency speculators would destabilize foreign exchange markets without presenting any evidence to support those views. In this and many other areas, careful empirical research has resolved many disputes. Our profession has come a long way in institutionalizing empirical approaches to resolving empirical disputes. The enterprise requires data, and what I will discuss is some of the history of the role of the Federal Reserve Bank of St. Louis in providing the data.

Before proceeding, I want to emphasize that the views I express here are mine and do not necessarily reflect official positions of the Federal Reserve System. I thank my colleagues at the Federal Reserve Bank of St. Louis for their comments. Robert H. Rasche, senior vice president and director of research, provided special assistance. However, I retain full responsibility for errors.

Origins
The distribution of economic data by the Research department of the Federal Reserve Bank of St. Louis can be traced back at least to May 1961. At that time, Homer Jones, then director of research, sent out a memo with three tables attached showing rates of change of the money supply (M1), money supply plus time deposits, and money supply plus time deposits plus short-term government securities. His memo indicated that he “would be glad to hear from anyone who thinks such time series have value, concerning promising applications or interpretations.” Recollections of department employees from that time were that the mailing list was about 100 addressees.

Apparently Homer received significant positive feedback, since various statistical releases emerged from this initial effort. Among these were Weekly Financial Data, subsequently U.S. Financial Data; Bank Reserves and Money, subsequently Monetary Trends; National Economic Trends (1967) and International Economic Trends (1978), all of which continue to this date. In April 1989, before a subscription price was imposed, the circulation of U.S. Financial Data had reached almost 45,000. A Business Week article published in 1967 commented about Homer that “while most leading monetary economists don’t buy his theories, they eagerly subscribe to his numbers.”(1) As an aside, as a Chicago Ph.D. I both bought the theories and subscribed to the data publications. By the late 1980s, according to Beryl Sprinkel, a prominent business economist of the time, “weekly and monthly publications of the Research Department, which have now become standard references for everyone from undergraduates to White House officials, were initially Homer’s products.”(2)

Why should a central bank distribute data as a public service? Legend has it that Homer Jones viewed as an important part of his mission to provide the general public with timely information about the stance of monetary policy. In this sense he was an early proponent, perhaps the earliest proponent, of central bank accountability and transparency. While Homer was a dedicated monetarist, and data on monetary aggregates have always figured prominently in St. Louis Fed data publications, data on other variables prominent in the monetary policy debates at the time, including short-term interest rates, excess reserves and borrowings, were included in the data releases.

Early on, the various St. Louis Fed data publications incorporated “growth triangles,” which tracked growth rates of monetary aggregates over varying horizons. Accompanying graphs of the aggregates included broken trend lines that illustrated rises and falls in growth rates. This information featured prominently in monetarist critiques of “stop-go” and procyclical characteristics of monetary policy during the Great Inflation period.

Does the tradition of data distribution initiated by Homer Jones remain a valuable public service? I certainly believe so. But I will also note that the St. Louis Fed’s data resources are widely used within the Federal Reserve System. This information is required for Fed research and policy analysis; the extra cost of making the information available also to the general public is modest.

Rational Expectations Macroeconomic Equilibrium
The case for making data readily available is simple. Most macroeconomists today adhere to a model based on the idea of a rational expectations equilibrium. Policymakers are assumed to have a set of goals, a conception of how the economy works and information about the current state and history of the economy. The private sector understands, to the extent possible, policymakers’ views, and has access to the same information about the state and history of the economy as policymakers have.

An equilibrium requires a situation in which the private sector has a clear understanding of policy goals and the policymakers’ model of the economy, and the policy model of the economy is as accurate as economic science permits. Based on this understanding, market behavior depends centrally on expectations concerning monetary policy and the effects of monetary policy on the economy, including effects on inflation, employment and financial stability. If the policymakers and private market participants do not have views that converge, no stable equilibrium is possible because expectations as to the behavior of others will be constantly changing.

The economy evolves in response to stochastic disturbances of all sorts. The continuous flow of new information includes everything that happens—weather disturbances, technological developments, routine economic data reports and the like. The core of my policy model is that market responses and policy responses to new information are both maximizing—households maximize utility, firms maximize profits and policymakers maximize their policy welfare function.

A critical assumption in this model is the symmetry of the information that is available to both policymakers and private market participants. In cases where the policymakers have an informational advantage over market participants, policy likely will not unfold in the way that markets expect, and the equilibrium that I have characterized here will not emerge. Hence public access to current information on the economy at low cost is a prerequisite to good policy outcomes.

The Evolution of St. Louis Fed Data Services
Data services provided by the Federal Reserve Bank of St. Louis have evolved significantly from the paper publications initiated by Homer Jones. The initial phase of this evolution began in April 1991 when FRED, Federal Reserve Economic Data, was introduced as a dial-up electronic bulletin board. This service was not necessarily low cost. For users in the St. Louis area, access was available through a local phone call. For everyone else, long-distance phone charges were incurred. Nevertheless, within the first month of service, usage was recorded from places as wide ranging as Taipei, London, England and Vancouver, Canada.(3) FRED was relatively small scale. The initial implementation included only the data published in U.S. Financial Data and a few other time series. Subsequently it was expanded to include the data published in Monetary Trends, National Economic Trends and International Economic Trends. At the end of 1995, the print versions of these four statistical publications contained short histories on approximately 200 national and international variables; initially FRED was of comparable scope.

The next step occurred in 1996 when FRED migrated to the World Wide Web. At that point, 403 national time series became available instantaneously to anyone who had a personal computer with a Web browser. An additional 70 series for the Eighth Federal District were also available. The data series were in text format and had to be copied and pasted into the user’s PC. In July 2002, FRED became a true database and the user was offered a wider range of options. Data can be downloaded in either text or Excel format. Shortly thereafter user accounts were introduced so that multiple data series can be downloaded into a single Excel workbook, and data lists can be stored for repeated downloads of updated information. In the first six months after this version of FRED was released, 3.8 million hits were recorded to the website. In a recent six-month period, FRED received 21 million hits from over 109 countries around the world. FRED currently contains 1175 national time series and 1881 regional series. FRED data are updated on a real-time basis as information is released from various statistical agencies.

After 45 years, Homer Jones’s modest initiative to distribute data on three variables has developed into a broad-based data resource on the U.S. economy that is available at the click of a mouse around the globe. Through this resource, researchers, students, market participants and the general public can reach informed decisions based on information that is comparable to the information policymakers have.

In the past year we have introduced a number of additional data services. One of these, ALFRED, adds a vintage (or real-time) dimension to FRED. The ALFRED database stores revision histories of the FRED data series. Since 1996, we have maintained monthly or weekly archives of the FRED database. All the information in these archives has been populated to the ALFRED database, and the user can access point-in-time revisions of these data.(4) We have also extended the revision histories of many series back in time using data that were recorded in U.S. Financial Data, Monetary Trends and National Economic Trends. For selected quarterly National Income and Product data we have complete revision histories back to 1959 for real data and 1947 for nominal data. Revision histories are available on household and payroll employment data back to 1960. A similar history for industrial production is available back to 1927.

Preserving such information is crucial to understanding historical monetary policy. For example, Orphanides shows “that real-time policy recommendations differ considerably from those obtained with ex-post revised data. Further, estimated policy reaction functions based on ex-post revised data provide misleading descriptions of historical policy and obscure the behavior suggested by information available to the Federal Reserve in real time.”(5) Orphanides concludes that “reliance on the information actually available to policymakers in real time is essential for the analysis of monetary policy rules.”(6)

Such vintage information also is essential for analysis of conditions at subnational levels. For example, in January 2005 the BLS estimated that nonfarm employment in the St. Louis MSA had increased by 38.8 thousand between December 2003 and December 2004. This increase was widely cited as evidence that the MSA had returned to strong employment growth after four years of negative job growth. However, these data from the Current Employment Statistics (CES) were not benchmarked to more comprehensive labor market information that is available only with a lag.(7) The current estimate of nonfarm employment growth in the St. Louis MSA for this period, after several revisions, is only 11.6 thousand, less than 30 percent of the increase originally reported.

Another data initiative that we launched several years ago is FRASER – the Federal Reserve Archival System for Economic Research. The objective of this initiative is to digitize and distribute the monetary and economic record of the U.S. economy. FRASER is a repository of image files of important historical documents and serial publications. At present we have posted the entire history of The Economic Report of the President, Economic Indicators and Business Conditions Digest. We have also posted images of most issues of the Survey of Current Business from 1925 through 1990 and are working on filling in images of the remaining volumes. The collection also includes Banking and Monetary Statistics and the Annual Statistical Digests published by the Board of Governors, as well as the Business Statistics supplements to the Survey of Current Business published by the Department of Commerce. We are currently working, in a joint project with the Board of Governors, to image the entire history of the Federal Reserve Bulletin. Finally, we are posting images of historical statistical releases that we have collected in the process of extending the vintage histories in ALFRED back in time. These images should allow scholars, analysts and students of economic history to reconstruct vintage data on many series in addition to those we are maintaining on ALFRED.

Transparency, Accountability and Information Distribution
As just indicated, the scope of the archival information in FRASER extends beyond numeric data. Ready access to a wide variety of information is essential for transparency and accountability of monetary authorities and a full understanding of policy actions by the public. Since 1994 the Federal Reserve System and the FOMC have improved the scope and timeliness of information releases. I have discussed this progress in previous speeches.(8) Currently the FOMC releases a press statement at the conclusion of each scheduled meeting and three weeks later follows up with the release of minutes of the meeting. The press release and the minutes of the meetings record the vote on the policy action. The policy statement and minutes give the public a clear understanding of the action taken and insight into the rationale for the action.

Contrast the current situation with the one in 1979. At that time, actions by the Board of Governors on discount rate changes were reported promptly, but there was no press release subsequent to an FOMC policy action and FOMC meeting minutes were released with a 90-day delay. On Sept. 19, 1979, the Board of Governors voted by the narrow margin of 4-3 to approve a ½ percentage-point increase in the discount rate, with all three dissents against the increase. This information generated the public perception that the Fed officials were sharply divided and, therefore, that the Fed was not prepared to act decisively against inflation. John Berry, a knowledgeable reporter at the Washington Post, observed that “the split vote, with its clear signal that from the Fed’s own point of view interest rates are at or close to their peak for this business cycle, might forestall any more increases in market interest rates.”(9) However, the interpretation of the “clear signal” was erroneous. On that same day, the FOMC had voted 8 to 4 to raise the range for the intended funds rate to 11-1/4 to 11-3/4 percent. More importantly, three of the four dissents were in favor of a more forceful action to restrain inflation.(10) Neither the FOMC’s action, the dissents nor the rationale for the dissents were revealed to the public under the disclosure policies then in effect. The result was to destabilize markets, with commodity markets, in particular, exhibiting extreme volatility.

Conclusion
The tradition of data services was well established when I arrived in St. Louis in 1998, and I must say that I am proud that leadership in the Bank’s Research division has extended that tradition. Data are the lifeblood of empirical research in economics and of policy analysis. Our rational expectations conception of how the macroeconomy works requires that the markets and general public understand what the Fed is doing and why. Of all the things on which we spend money in the Federal Reserve, surely the return on our data services is among the highest.

 

References
1. “Maverick in the Fed System,” Business Week, November 18, 1967.

2. Beryl W. Sprinkel, “Confronting Monetary Policy Dilemmas: the Legacy of Homer Jones,” Federal Reserve Bank of St. Louis Review, March 1987, p 6.

3. “Introducing FRED,” Eighth Note, Federal Reserve Bank of St. Louis, May/June 1991, p. 1.

4. We do not maintain histories of daily data series in ALFRED. Interest rates and exchange rates appear at daily frequencies in FRED. In principal these data are not revised, though occasional recording errors are observed to slip into the initial data releases. Such reporting errors get corrected in subsequent publications, so sometimes there is a vintage dimension to one of these series.

5. A. Orphanides, “Monetary Policy Rules Based on Real-Time Data,” American Economic Review, 91(4), September 2001, pp. 964.

6. ibid.

7. H.J. Wall and C.H. Wheeler, “St. Louis Employment in 2004: A Tale of Two Surveys,” CRE8 Occasional Report No. 2005-1, February 9, 2005.

8. See for example, FOMC Transparency,

9. J. Berry, “Fed Lists Discount Rate to Peak of 11% on Close Vote,” Washington Post, September 19, 1979, p. A1.

10. See, D.E. Lindsey, A. Orphanides, and R.H. Rasche, “The Reform of October 1979: How it Happened and Why,” Federal Reserve Bank of St. Louis Reivew, 87(2), Part 2,March/April 2005, pp 195-6.

[관련키워드]

[뉴스핌 베스트 기사]

사진
메타, '뮤즈' 기업용으로 확대 [서울=뉴스핌] 고인원 기자= 개인용 인공지능(AI) 에이전트 '뮤즈(Muse)'로 흥행에 성공한 메타(META)가 기업 시장으로 보폭을 넓힌다. 슬랙과 줌, 아사나 등 기업들이 이미 사용하는 업무용 소프트웨어에 뮤즈를 연결해 업무 처리부터 신규 고객 확보까지 맡긴다는 구상이다. 메타는 29일(현지시간) '중소기업용 뮤즈(Muse for Small Business)'를 공개했다. 중소기업용 뮤즈는 아사나, 줌, 인튜이트, 박스, 캔바, 세일즈포스의 슬랙 등과 연동된다. 메타 광고 계정과 업무용 인스타그램·페이스북 프로필에도 연결할 수 있다. 메타는 "뮤즈에 사업 운영이나 신규 고객 확보 같은 목표를 주면 이를 수행한다"고 설명했다. 기업이 별도의 AI 시스템을 구축하지 않고도 기존에 사용하는 업무 도구에 뮤즈를 연결해 각종 작업을 맡길 수 있다는 의미다. 구체적인 가격 정책은 공개하지 않았다. 개인용 뮤즈는 현재 일정 사용량까지 무료로 제공되고, 이를 초과하면 구독료를 내는 방식이다. 오픈AI 로고 이미지 [사진=블룸버그통신] 이번 발표는 메타가 전날 새로운 기업용 플랫폼을 출시하고 이를 이끌 인물로 몽고DB(MDB)의 CJ 데사이 최고경영자(CEO)를 영입한다고 밝힌 데 이어 나왔다. 새 플랫폼에는 뮤즈 에이전트와 비즈니스 에이전트, 코딩 도구 등이 포함될 예정이다. 메타가 개인용 AI에서 기업 시장으로 빠르게 영역을 넓히면서 오픈AI·앤스로픽과의 경쟁도 본격화할 전망이다. 이번 발표는 오픈AI가 개발자 행사를 개최하는 시점에 나왔다. 메타가 우선 겨냥하는 것은 중소기업 시장이다. 회사에 따르면 페이스북을 이용하는 중소기업은 2억곳에 달한다. 이미 확보한 방대한 기업 고객을 뮤즈 이용자로 끌어들일 수 있다는 얘기다. 메타는 "중소기업들은 거의 20년 동안 우리 앱을 이용해 성장해왔다"며 "이들은 아이디어가 부족한 것이 아니라 시간이 부족하다고 말했다"고 밝혔다. 이어 "기업들이 이미 사용하는 도구로 업무를 처리할 수 있도록 중소기업용 뮤즈를 만들었다"고 설명했다. 이번 서비스 확대는 AI를 새로운 수익원으로 키우려는 마크 저커버그 메타 최고경영자(CEO)의 전략과 맞닿아 있다. 그동안 메타 매출의 대부분은 디지털 광고에서 나왔다. 메타는 지난해 AI 인재 확보에도 수십억달러를 쏟아부었다. 대표적으로 스케일AI 창업자 알렉산더 왕을 영입했으며, 왕이 이끄는 조직은 지난 4월부터 '뮤즈 스파크(Muse Spark)' 계열의 AI 모델을 잇달아 공개했다. 저커버그 CEO는 지난주 열린 '메타 커넥트' 행사에서 뮤즈를 자신의 AI 전략의 "핵심(centerpiece)"이라고 표현했다. 개인용 뮤즈의 초기 흥행도 기업 시장 진출에 힘을 싣고 있다. 지난 8일 출시된 뮤즈는 애플 앱스토어 1위에 오르며 챗GPT를 제쳤다. 에버코어의 마크 마하니는 뮤즈 이용자가 향후 6~12개월 안에 1억명에 이를 것으로 전망했다. 뮤즈 흥행에 힘입어 메타 주가는 9월 들어 25% 상승했다. 다만 최근 두 거래일 동안에는 상승분 일부를 반납했다. 전날 메타 주가는 4.79% 하락한 715.62달러로 마감한 뒤 개장 전 거래에서는 0.9%가량 상승했다. koinwon@newspim.com 2026-09-29 20:08
사진
롯데백화점 광고 모델 '제니' 카드 [서울=뉴스핌] 김용석 기자 = 롯데백화점이 광고 모델을 10년만에 다시 꺼내 들었다. 방한 외국인 특수로 상반기 외국인 매출이 6400억원까지 불어난 국면에서, 상품이나 특정 행사가 아닌 백화점 자체를 알리는 브랜드 광고에 글로벌 아티스트 제니를 앞세운 것이다. 롯데백화점 브랜드 앰배서더로 선정된 제니. [사진= 롯데백화점] 롯데백화점은 제니를 브랜드 앰배서더로 선정하고 10월부터 본격적인 마케팅에 나선다고 29일 밝혔다. 국내는 물론 롯데몰 웨스트레이크 하노이를 포함한 베트남·인도네시아 해외 점포 4곳, 외국인 관광객이 몰리는 인천공항 수하물 수취 구역과 서울역까지 접점을 넓힌다. 롯데백화점이 오랜 기간 모델을 두지 않다가 이번에 다시 꺼낸 것은 고객 구성이 달라졌기 때문으로 풀이된다. 국내 고객 대상 전속모델로는 외국인 비중이 29%까지 커진 본점과 해외 점포를 아우르기 어려워, 해외 인지도를 갖춘 글로벌 아티스트가 필요해졌다는 분석이다. 배경에는 외국인 소비 비중의 급팽창이 있다. 롯데백화점의 올해 1~6월 외국인 매출은 6400억원으로 전년 동기 대비 125% 늘었다. 같은 기간 신세계백화점은 5800억원(120%↑), 현대백화점은 5000억원(112%↑)이었다. 3사 가운데 규모가 가장 크다. 소공동 본점은 2분기 외국인 매출이 전년 동기 대비 120% 늘면서 전체 매출에서 차지하는 비중이 지난해 2분기 17%에서 올해 29%까지 확대됐다. 외국인 유입세도 이어지고 있다. 문화체육관광부에 따르면 올해 1~8월 누적 방한 외국인은 1505만명으로 전년 동기보다 21.6% 늘었고, 관광 분야 카드 소비액은 14조180억원으로 48.5% 증가했다. 이 가운데 베트남은 40만7000명(10.5%↑), 인도네시아는 29만5000명(22.5%↑)이 한국을 찾았다. 두 나라는 롯데백화점이 해외 점포를 운영하는 곳이다. 현지 점포와 국내 공항·서울역 광고에 같은 모델을 쓰는 것은 방한 전 인지도를 방한 후 구매로 연결하겠다는 구상이다. 경쟁사 신세계는 명품관 리뉴얼 효과가 본격화된 본점의 2분기 매출이 전년 동기 대비 77% 늘었고 외국인 매출은 4배가량 증가했다. 신세계 명동 본점은 신세계스퀘어를 통해 BTS 등 K팝 콘텐츠를 선보였고, 현대백화점은 외국인에게 맞춤형 쇼핑 정보를 제공하는 AI 쇼핑 어시스턴트 '헤이디 글로벌'을 도입했다. 정현석 롯데백화점 대표는 "앰배서더가 가진 글로벌 영향력과 롯데백화점의 브랜드 가치를 결합해 전 세계 고객과 소통하는 접점을 넓히고, 글로벌 리테일 시장에서 롯데백화점만의 존재감을 더욱 선명하게 만들어 나가고자 한다"고 밝혔다. 롯데는 하반기 명동 본점과 잠실점을 축으로 타운화에 속도를 내고, 영플라자 외관 초대형 미디어파사드 설치와 외국인 전용 멤버십 등 계열사 연계 마케팅을 확대할 방침이다. 공간 개편에 글로벌 스타의 얼굴을 입혀 브랜드 인지도까지 끌어올리겠다는 계획이다. fineview@newspim.com 2026-09-30 06:22
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